How to Build a Long-Term Mission

Posted on April 28 , 2023. 
By James Egremont
Mission compass

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Developing a clear long-term mission is a crucial step for any company working towards success. A concise and well-defined mission helps organisations focus on their goals, prioritise their resources, and engage employees to work towards a common purpose.

Here are some steps that companies can take to build a solid long-term mission.

Defining values: The first step is to identify the core values that guide the organisation’s actions. These values should be reflected in the company’s culture and goals.

SWOT analysis: A SWOT analysis helps businesses assess their internal strengths and weaknesses, as well as external opportunities and threats. This analysis can provide valuable insights into the company’s current situation and what changes are necessary to achieve its mission.

SMART goals: Setting SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) is an essential part of developing a long-term mission. These goals should be aligned with the company’s values and vision, and be challenging yet attainable.

Employee engagement: Employee engagement is a crucial aspect of building a mission. Companies must involve their employees in the process and create an open and inclusive environment where everyone feels heard.

Planning and implementation: Once the goals have been set, the next step is to plan and implement the mission. This includes identifying resources, setting timelines, and creating a clear plan of action.

Progress evaluation and adjustment: Regularly evaluating progress and making adjustments to the plan is important to ensure that the company remains on track towards its mission.

Continuous communication: Continuous communication is the glue that holds it all together and it is key to keeping everyone aligned and motivated on the mission. This includes regular updates, progress reports, and open forums for discussion and feedback.

We recently went through this process of building our own mission to strip back recruitment to what it’s really all about – finding great talent when the pressure is on. 

To achieve our mission, we know that we must capitalise on a unique combination of attracting world-class diverse talent with unmatched local market knowledge.

We live the ‘Connexus way’ – a mindset shared by our colleagues which creates a sense of purpose, driven by our values of inspiration, unity, relationships, empathy, and expertise. 

To further strengthen our position in attaining this objective, the company has undergone a series of business developments, including rebranding, the launch of our new website, an expansion of our global offices as well as key promotions and strategic relocations.

As a recruitment agency, we understand the vital role that people must play in the development and execution of a mission. A mission cannot succeed without the right people in the right roles. These people will form the team that brings the skills, expertise, and passion needed to execute the company’s mission and drive growth. Moreover, a strong team will help foster a positive company culture, create a sense of belonging, and increase employee engagement and retention.

Building a long-term mission can take time and involves high-level coordination. But by following the steps outlined above and working with the right partners, organisations can create a clear and well-defined mission that will guide their actions and decisions. 

Connexus Global’s recruitment support can help companies achieve their own missions by providing the top talent needed to execute their plans. Contact us today to get started.

James Egremont

Managing Director

Consumer & Industrial Markets


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