Sales Manager – Sugar Reduction (Middle East) Location: Dubai, UAE
Travel: Regional (GCC + wider MEA)
Industry: Food & Beverage Ingredients
Company: Global ingredient solutions provider (anonymous)
About the Role We are partnering with a leading global ingredients organisation to appoint a Sales Manager specialising in Sugar Reduction for the Middle East region. This role will drive commercial growth across a strategic, high-demand portfolio including sweeteners, sugar alternatives, fibres, and specialty ingredient solutions.
The position is based in Dubai and will manage customers across the GCC and wider MEA region, with a strong focus on building relationships, developing new business, and promoting technical solutions within the sugar reduction space.
Key Responsibilities

• Develop and execute the commercial strategy for the sugar reduction portfolio across the Middle East.
• Manage key customer accounts while identifying and converting new business opportunities.
• Understand customer challenges and collaborate with technical and application teams to provide tailored solutions.
• Deliver strong in-market execution by driving commercial activities, customer visits, trials, and presentations.
• Monitor market trends, competitor activity, and category developments to support strategic decision-making.
• Work cross-functionally with technical, marketing, regulatory, and supply chain teams to ensure successful project delivery.
• Provide accurate sales forecasting and pipeline management.

Requirements

• Proven B2B sales experience within food & beverage ingredients.
• Strong knowledge of sweeteners, sugar reduction systems, fibres, or texturising/specialty ingredients.
• Confident commercial approach with the ability to work autonomously in a customer-facing role.
• Ability to understand technical product applications and communicate value to customers.
• Strong relationship-building skills and a proactive, results-driven mindset.
• Willingness to travel across the region.

What’s on Offer

• Opportunity to lead a high-growth category in a rapidly expanding regional market.
• Exposure to cutting-edge ingredient technologies and a diverse customer base.
• High visibility with regional and global leadership.
• Competitive salary and benefits package.
• Career development within a global organisation.