Senior Brand Manager (BH-2103)

Job Title: Senior Brand Manager
The client is a leading global player in the consumer goods industry, with a rich history of innovation and a commitment to enhancing the lives of our consumers. Their dedication to excellence has allowed them to maintain a strong presence in the market, making them a trusted household name worldwide.
 With a strong focus on nurturing talent and fostering a culture of creativity, they provide an environment where individuals can thrive and grow professionally. Their global presence and diverse portfolio of brands offer exciting opportunities for employees to gain exposure to various markets and product categories.

Job Description


  • Develop and articulate comprehensive marketing strategies for Thailand while actively seeking synergies within the ASEAN region.
  • Ensure the achievement of sales targets and maintain exceptional in-market communication.
  • Implement holistic project management approaches to attain target objectives effectively.
  • Conduct continuous analysis of business performance, market dynamics, and competitor landscape to identify critical issues and innovative business opportunities through in-depth analysis.
  • Lead the development of communication strategies and media planning.
  • Oversee the digital communication platform for your designated category.
  • Regularly assess pre and post-advertising tests, evaluate media effectiveness (both offline and online), and provide key insights and recommendations to enhance performance.
  • Formulate insights to shape the direction of responsible brand concepts, serving as a catalyst for achieving business objectives.
  • Collaborate with the Sales team to create successful Joint Business Plans (JBPs) with retail customers.
  • Work closely with cross-functional teams, including Sales, Supply Chain, Production Center, Headquarters Marketing, and other relevant departments for successful product launches and relaunch activities.


  • Provide coaching and guidance to a team of brand managers.
  • Possess a master’s degree in marketing, Business Administration, or related fields.
  • Have a minimum of 6-8 years of experience as a Brand Manager or Senior Brand Manager in multinational FMCG companies.
  • Exhibit strong analytical skills, project management capabilities, and strategic thinking.
  • Demonstrate proactivity, a results-driven mindset, adaptability to change, creativity, quick learning ability, an appreciation for aesthetics, and strong interpersonal skills.
  • Proficient in both spoken and written Thai and English.
  • Possess excellent computer literacy.

If you are a marketing professional with a passion for coaching a team and working in a regional environment, we encourage you to apply for this exciting opportunity.
The client offers a competitive salary and benefits package and the opportunity to work with a talented and dynamic team in a positive working culture.
Please submit your CV to or reach me directly at +668 5393 5665 to apply for this exciting opportunity.


Thailand : Bangkok

Job type:




posted date:

September 29, 2023

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